FRACTIONAL
Call in the
Cavalry.
Nobody doing it.
One person doing it all.
Or a team at capacity.
Extra hands without the permanent hire.
On hand.
Planned. Produced. Published. Measured.
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One platform.
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8 social posts + 2 long-form pieces/month
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1 email campaign/month
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1 content shoot every 6 months
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Quarterly content planning
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Monthly performance reporting
Alongside.
We’ll take the
edge-of-desk jobs.
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Up to 2 platforms.
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16 social posts + 4 long-form pieces/month
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2 email campaigns/month
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1 campaign/quarter - strategy, creative, landing page & rollout
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1 content shoot/quarter
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Monthly planning session + performance reporting
All-In.
A team, without
the headcount.
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Annual marketing plan, reviewed quarterly
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Quarterly strategy session with your leadership team
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3 campaigns/year - strategy, creative, landing pages, rollout & reporting
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Up to 4 platforms, fully managed
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30 social posts + 10 long-form pieces/month
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4 email campaigns/month
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1 content shoot/month
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1 brand project/year - refresh, positioning or messaging
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Up to 2 comms projects/year - internal comms, announcements or issues
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Named lead accountable for the plan and reporting to you
Need something a little different? Just ask.
A platform means one place you show up: Instagram, LinkedIn, your website/intranet. A longer piece means an article, case study, script or landing page. Media spend billed separately at cost, never marked up. Anything outside your plan is quoted before we start, never after.
We start by moving in.
Spending time on the inside means sitting with the person who answers the phone, talking to people who’ve been there for years and reading the reviews, and tenders you didn’t win or products that wouldn't sell. There’s a lot worth knowing that usually never makes it into a brief.
It isn't billed, because it's necessary.
What the f is fractional?
A marketing team for part of the month, without hiring one for all of it. The same people every time, working inside your business, for a fee you can plan around.
The fractional model started in finance. Growing businesses brought in an experienced CFO long before they could justify one five days a week. The UK and US have been doing the same with marketing for years. True to form, Australia is just catching on.
Most fractional marketing still means a Chief Marketing Officer coming in a few days a month to set the direction, then leaving your team to make it happen. That works when your internal team has capacity. But often, that’s the problem in the first place.
So we made the whole team fractional.
Strategy, writing, design, shoots, scheduling and reporting. Senior thinking, experienced hands and one team accountable for getting it done.
FAQ
Move up whenever you like, starting the following month. Move down at the end of your current term. Most businesses start on Alongside and go up when a big year lands.
Perfectly normal. An extra campaign, a second shoot, a launch that wasn't in the plan. We quote it before we do it, never after, and you decide.
Quiet months happen, and we won't sit on our hands through them. There's always work that never makes it up the list: the case studies nobody's written, the website pages that are three years old, the photo library, next year's plan. We'll come to you with something useful rather than quietly banking the month.
The same people every month, and you'll know their names. One point of contact rather than a rotating cast, so nobody has to be re-briefed on your business.
It rolls on month to month unless you say otherwise, with 30 days notice either way. Everything we've made is yours: files, logins, plans, the lot. No hostage situations.