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The Blether.
News, opinions, and insights written by humans.
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Communication
fractional
Thinking one person can simultaneously be your strategist, copywriter, designer, campaign manager, content producer and marketing director sets everyone up to fail.
Marketing
Most businesses build their marketing around the obvious rival. They name the competitor, compare the features and explain why their product, service or approach is better.
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Brand
Fishwife grew nearly 180%, the same year the conventional tinned fish category grew just 1% . Growing quickly is impressive. Doing it while the rest of the market stands still. That’s elite.
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Communication
Your audience is made up of people, not impressions, clicks or demographics. If your writing still sounds like it belongs on a poster, it may struggle to connect in a conversational world.
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Episode 3: Placeholder
Brand
We should talk.
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